ENTER2014 Call for Industry Cases

In addition to the usual call for academic research papers, and considering the success achieved in the previous conferences, ENTER2014 is having a call for projects primarily aimed at representatives as well as technology and marketing practitioners from companies working in the travel and tourism sector who have valuable experience to report and present.

Projects will be in the form of a presentation at one of the sessions in the ENTER 2014 Industry Track. A proposal of the project to be presented should follow the template below. Speakers should also include a short bio (50 words) or CV and a short presentation of their organisation (100 words). Official conference language is English (no translation services are available at the conference).

Possible topics include, but are not limited to, the following:

• Evolution of destination marketing; past, present and future

• Social Media marketing mix

• Changing behaviour of travel consumers

• New technologies in the tourism sector

• Innovative product development

• Industry visions and trends

• Effective multi-channel branding

• Opportunities yet to be realised

• Web tools increasing the effectiveness of digital marketing (supported 

                with cases)

• The future of destination marketing

Time Schedule

Registration Deadline  November 1st, 2013
Conference January 21st – 24th, 2014 

Call for Industry Cases Suggested Template

- Suggested presentation title
- Short description of presentation (up to 300 words)
- Main topics covered
- Main conclusions and learning for delegates
- Main challenges, risks or threats discussed or highlighted
- Was this projects already presented at any other event? If yes, please specify 
  the name of the event(s) 
- Who presented it
- When it was presented
- Other comments

You must submit your presentation proposal  by  30th May, 2013 via email to: Dimitris Serifis (industry@ifitt.org). 

A template with advice and guidelines for the speakers is available. Feedback will be given to all submitters stating the acceptance or inappropriateness of the proposal and, possibly, requests for modifications.

Instructions for the submission of the presentation will be sent to all accepted and confirmed speakers. Presentations will be published online and made available to all delegates of ENTER 2014.

Authors have to register for the conference by November 1st, 2013 in order to have their presentation scheduled.

The submission of the industry cases is closed now (Submission deadline was May 30, 2013)

Final acceptance 30th August, 2013

Submissions will be reviewed on an individual basis. Should we feel that the proposal is not suited to the session, you may be asked to submit a revised proposal before being accepted.

ENTER2014 Industry Track Chair

Dimitris Serifis (Nelios)